Administration Address:
Project Execution Spółka z ograniczoną odpowiedzialnością spółka komandytowa
Stanisława Staszica Street 1D/U3
05-800 Pruszków
There is no doubt that the client in the 21st century is a mobile client. Thanks to mobile devices, you no longer "access" the Internet - you are in it all the time. The mobile "consumers of tomorrow" are primarily young people between 18 and 24 years old, with the so-called Generation M. They represent the so-called "Mobile generation" - people who grew up or are still growing up in the Internet age. As many as 80% of these youngsters use mobile devices continuously.
The dynamic increase in popularity of devices using information technologies, including mobile devices, has opened the way to the creation of new sales channels and has become a stimulus for the development of modern forms of marketing communication, the main idea of which is to reach the mobile consumer.
It has been said many times that users taking advantage of mobile devices are at the initial stage of the sales funnel (i.e. at the stage of obtaining information about a product or service) and do not convert via a mobile phone. It is a myth. The truth is that mobile marketing tools fulfil important tasks throughout the whole user conversion process: from a new client, whose first contact with the brand often occurs via a mobile website - to a loyal client who installs the appropriate application on his phone to keep in touch with the brand. The number of mobile clients is growing year by year, and so is the conversion rate in the mobile channel.
A mobile client is worth special attention, because the smartphone (or other mobile device) he owns allows him to reach him with a marketing offer in a particularly apt manner. Increasing the number of mobile clients can be achieved by introducing solutions that facilitate the use of e-commerce by such clients.
These solutions include, among others:
The introduction of these facilities makes the website load faster, has a easy-to-understand layout, and its navigation is clear and legible for the user. Thanks to this, going through the entire sales path (including the registration and login process) is easier and takes less time.
A brand's success is largely determined by marketing communication understood both as a way of reaching clients with the message (media) and the message itself, i.e. the content that is to reach them. Mobile communication, SMS, MMS, VMS as well as dedicated mobile applications provide strong marketing and sales support for the e-commerce industry. Therefore, creating appropriate content that fulfils the needs of potential clients is nowadays one of the biggest communication challenges that marketers face.
Mobile consumers want to receive the same value when accessing the web from mobile devices as they do from computers. The modern recipient of mobile advertising is becoming more and more demanding and aware of their choices. Winning his interest and keeping it for longer is not easy. Today brands are fighting for this attention, reaching for non-standard solutions in the structure of the message, the purpose of which is to distinguish the brand and single it out from the competition offer.
Communication via mobile tools differs from that which uses radio, television or billboards as a medium. It is characterized by: situational character, personalization and innovation. Advertising campaigns on mobile devices allow you to precisely reach the recipient with the message - regardless of the time and place of where he is, in a personalized form.
Communication within mobile marketing can be manifested in the form of various activities, such as:
In a war where customer attention is at stake, mobile marketing tools are an effective weapon that is worth knowing how to use. This is confirmed by the growing trend of consumers who prefer the small screen for digital content consumption. This forces publishers and advertisers to quickly adapt their websites to the specific character of mobile devices and to use many other mobile marketing tools. Both e-commerce and stationary companies are recording an increase in mobile communication spending compared to previous years. Among the companies for which digital development is the basis, there is a "mobile-first" trend, which is a recognition of the leading role of this marketing channel in planning promotional campaigns.
Advertising on mobile devices opens a new era in marketing, based on modern technologies and very precise data sent at 5G speed. When forecasting the directions in which mobile advertising will develop, two main ones can be clearly identified: programmatic and social media. For several years, the purchase of views in the programmatic model has been one of the driving forces of mobile advertising, and publishers have also made premium space available for programmatic purchase, previously reserved for direct sales. Video advertising is still highly valued. It is predicted that with the increasing access to broadband connections, the number of campaigns with the use of multimedia advertisements will increase. Other prospective directions for the development of mobile advertising include geotargeting, display advertising and promotion of mobile applications
The consequence of not taking decisive action in this direction is the loss of potential clients and revenues.
Please contact us if you need to create or change your communication strategy in the mobile channel.
Administration Address:
Project Execution Spółka z ograniczoną odpowiedzialnością spółka komandytowa
Stanisława Staszica Street 1D/U3
05-800 Pruszków